Gareth Bale Brands Himself: The Beginning of a Commercial Empire?

World footballers are much more than just athletes nowadays; they have the potential to become global brand icons. David Beckham and Cristiano Ronaldo are shining examples of how talent on the pitch, good looks, and a savvy business sense can bring in much more capital than a salary alone.

It now looks like Gareth Bale is the latest rising star to be cashing in on his fame in order to gain a little more fortune. The UK’s Intellectual Property Office has received a request for a trademark from Bale personally. Seen in the image below, Bale is attempting to trademark the image of his heart-shaped goal celebration with his shirt number inside. The “Eleven of Hearts” brand looks likely to feature on a wide range of products in the near future.

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The list of goods that the brand could be inscribed on includes precious metals, leather, traveling bags, umbrellas, clothing, footwear, headgear and even whips. It looks like Bale is covering all the bases when it comes to penetrating the commercial market.

With Bale being one of the summer’s hottest football topics, it looks like the Welshman is choosing the right time to lock down a possible brand. His popularity has soared over the past few seasons, with many calling him the best player in the world behind only Ronaldo and Messi.

The 23-year-old winger doesn’t have to look far to realize how building an image off the field can be just as crucial to financial success as maintaining a good image on the field. David Beckham was the same age as Bale when he signed his first endorsement deal with Adidas. And he never looked back from there, becoming a global icon and spokesman for commercial giants such as Pepsi and Gillette.

Beckham now makes over $40 million a year in endorsements alone. While Bale might not be as blessed as David when it comes to good looks and boyish charm, there’s no doubt that his raw talent and popularity on the field can equate to great commercial success. It looks like it won’t be soon until we see “Eleven of Hearts” gear lining the shelves in local sports stores worldwide.



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